Search results for "Mobile context"

showing 2 items of 2 documents

Conceptualizing engagement in the mobile context

2016

This conceptual study answers how engagement is defined and conceptualized in the mobile service/technology context. A systematic literature review was conducted in the fields of business and human-computer interactions to achieve this objective. The 22 studies included in the final analysis are classified into two categories that distinguish the main perspectives of mobile engagement. This study demonstrates that prior research has either conceptualized mobile engagement as a behavioral activity (i.e., using or interacting with mobile service/technology) or has perceived it holistically as customer engagement that occurs in a mobile environment. Based on the analysis, it is proposed that c…

Customer engagementEngineeringKnowledge managementbusiness.industry05 social scienceshuman-centered computingConceptual model (computer science)Context (language use)ubiquitous and mobile computingMobile contextConceptual studyCognitive dimensions of notationsSystematic review0502 economics and business050211 marketingbusinessta512050203 business & managementMobile serviceProceedings of the 20th International Academic Mindtrek Conference
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Mobile Customer Relationship Management: a communication perspective

2007

Although communication has been investigated within relationship-oriented contexts, studies concerning communication within Customer Relationship Management (CRM) are scarce, especially when customer relationships are managed with the aid of the mobile medium. The purpose of this study is to increase general understanding of communication within the mobile context, in which the communicating parties are connected through the mobile medium. The authors present a model of the communication process within the mobile context based on a case study. The main results of the study indicate that the communication process within the mobile context differs significantly from the process through tradit…

Knowledge managementbusiness.industryProcess (engineering)Perspective (graphical)Marketing communicationBusinessCustomer relationship managementMobile contextGeneral Business Management and AccountingInternational Journal of Electronic Customer Relationship Management
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